Operations / Marketing

FW Medical offers innovative products with a clear point of difference.

From its operational base in the UK, FW Medical supplies product to key UK retailers and to 22 European countries working with its distributor partners to coordinate human and financial investment behind the brands.

 With skilled sales and marketing management together with top class communication, our products have achieved leading category positions in many countries throughout the region.

VAXOL TV Advert Croatia

 

 

RESULTS:


In 2014 our sales continued to grow in the UK, in Central Europe and in Scandinavia.
Sales of our Smart Omega range were hit by the troubles in the Ukraine. However we managed to grow our share of category in a shrinking market to become the third largest brand.


We achieved outstanding growth for silicol in 2014 in the UK. This was driven by a combination of listings supported by national press advertising.


VAXOL continues to be a dominant force in the ear care category throughout CEE and Scandinavia.
As always, we thank all our distributors for their commitment and enthusiasm in helping us achieve these impressive results, and congratulations to Abigo, winner of the European Distributor of the Year 2014 award.